Grow Your Business On Social Media
We take care of your social media presence, while you focus on what you do best; Delivering great service.
So you’ve decided to grow your business on social media but don’t have the time? or your business is already on social media but not seeing any results ? We are here to help! Read on.
About Us
Sidekick Social Media is a digital marketing agency whose mandate is to use digital marketing plans, strategies and implementation to help clients cut marketing cost, increase revenue and expand their market share.
Our Team is made up of Digital Marketing Strategists, Content Marketers, Social Media Managers, Graphic Designers, and Project Managers all ready to help you grow your business online.
Our customers are business owners, marketers and sales personnel who are looking to build a strong brand presence online and engage better with their target audience, to achieve their overall business goals.
Our Approach
Using our Four-Pillar Approach we can grow your business through Social Media Marketing. These four pillars are:
Research & Audit
Identifying your goals for social media and finding your target market.
GamePlan
Strategy: Don’t just have a social media presence; have a Plan.
Implement
Strategy without execution is hallucination.
Measure & Improve
What Get Measured, Gets Improved everyday.
Research
We will identify your goals for social media, research on your industry, target audience and competitors. This will help us build a strategy that will set you apart from the rest.
Above all, we identify and start with social media platforms your target audience hangs out on and focus our efforts on attracting them. There are so many social media platforms out there and being everywhere at the same time is a bad strategy.
Social Media Audit
Do you already have a presence on social media? No problem. We will audit all platforms, optimize the entire page, improve on what is working and get rid of what’s not.
GamePlan (Strategies)
Strategy: Don’t just have a social media presence; have a Plan.
Getting results from your social media pages takes a lot more effort than just posting photos and having some Followers or Likes.
It requires a strategy and most of all, content that resonates with your prospects, fans and customers. This requires a strong understanding of your target audience.
Sidekick’s proven approach to successful social media marketing strategies removes the guesswork from all of these areas making things remarkably easier.
Implementation
Implementation: Strategy without execution is hallucination.
For your strategy to get serious results, you need impeccable execution.
You need content that ;
- Attracts and compels,
- Designs that are both beautiful and functional,
- Social media pages that are optimized to drive engagement
- Targeted promotion that extends your reach with the expert use of tools you’ve never even heard of.
From start to finish, Sidekick provides all of the capabilities you need for flawless execution on your social media marketing.
Measuring & Improvement
What Get Measures Gets Improved
We identify your goals for social media, research on your industry, target audience and competitors. This will help us build a strategy that will set you apart from the rest.
Above all, we identify and start with social media platforms your target audience hangs out on and focus our efforts on attracting them. There are so many social media platforms out there and being everywhere at the same time is a bad strategy.
Customers reviews
Happy clients are the bedrock of any strong business and ours is no exception. Read our testimonials below.
I enjoyed working with the Sidekick team and feel they were able to take our information and deliver our vision. The company delivers a high-quality product in a time and cost-effective manner. I would recommend the company to anyone looking for professional website development or social media marketing solutions.
Mr Ohene
Kidz Cottage Beauty
Sidekick Social Media has been a valued partner and trusted resource as we've rebranded our company and relaunched our digital marketing presence. Being able to leverage their expertise in inbound and personalization has been a key differentiator for us.
Cynthia Hyde
Hydeson School
A free Consultation
Ready To Start Growing Your Business?
Before we even start working together, you’ll meet with an account manager or any of our consultants who will help you:
Understand your challenges and outline your objectives
Set goals so you can see the potential future for your business
Identify quick wins to generate immediate improvements
Get the rest of your team onboard
CASE STUDIES
About Company
KIDZ COTTAGE is a modern and innovative hair care center designed purposely for kids.
Their friendly staff, together with their colorful salon, toys, video games and entertaining environment, is geared towards giving your kids a great salon experience aside leaving them with an indelible smile.
Challenges
Before they approached us, Kidz Cottage had low online presence. Their website was also static, bringing in no quality leads for business growth. A poor social media presence and an unresponsive website meant poor returns on investments (ROI).
Solutions
We started researching their industry by collecting data on their competitors online efforts. We built an ideal customer profile which directed their content online. We looked into their competitors strategies online. We realized some of their major competitors were not doing content marketing i.e blogging. We built and optimized their Facebook and Instagram platform from ground up. We also redesigned their website and made it responsive; meaning the website was accessible on many devices which improved user experience. On the website we produced blogs which fueled their content online and drove in traffic organically
Results
We grew their audience on Instagram by 90% and Facebook by 50% in just four months. The return on investments (ROI) on their online marketing activities saw 10% growth in their annual revenue. Our social media management has impacted their sales and Kidz Cottage continues to be a loyal customer to date.
FAQ
Most frequent questions and answers
Like most agencies, the answer is “it depends” — but we know there’s no response more annoying.
So, rather than leave you scratching your head, we want to help you understand some of the dependencies, their roles in the cost of Social media marketing, and explain why it ultimately varies between companies and programs.
However, before we get deep into the nitty gritty of pricing, here are some important factors you need to keep in mind along the way:
- We don’t bill hourly. Everything we do is scoped and quoted.
- We’re agile and the extent and depth of work generally adjusts based on your priorities, which usually vary from month to month.
- When planning your marketing budget, it’s important to allocate for incidentals like marketing technology (paid media, stock photography, and experiments. These are often critical pieces of a successful digital marketing program.
Your social media-marketing budget should be determined based on your goals and how much work is needed from Sidekick to achieve those goals.
Our typical packages range from GHC 2500 – GHC 6,600 per month.
While building your Social Media Marketing Game Plan in month one, we will establish overall goals.
The results vary significantly by clients, goals and budget, but the service packages are built to produce and improve brand positioning, website traffic, leads, brand awareness and retention (i.e. loyalty).
Although not limited to the following, we’ve had the quickest results with companies that:
- Operate in the following industries: Administrative Services, Consulting Companies, Hospitality, Financial Services, Construction and Beauty Fashion Services.
- Already have an established revenue base, meaning:
- Sustainable revenue model generating > GHC 100,000 in revenue per year
- Legally Registered Company
- Are a natural fit for online marketing, meaning:
- They need prospects
- Their customers typically have a considered buying process
- Have a sales team to follow up on the prospects we attract
This is a very common request, to which we answer, yes we can but these aren’t the only numbers that matter. At Sidekick, we are about genuine, steady brand and business growth.
We will never suggest you buy followers or likes or engage in other questionable tactics just to pump up numbers.
Those numbers mean nothing if people aren’t actually interested in or engaged with your business. We focus on making connections and providing value; not boosting the number of likes and followers at any cost.
There is a minimum 4 month term for our service provision – as it’s not realistic to see a marked improvement in social media results in less time than this. Besides this, you are not entering into any long term contract.
Our packages renew automatically so that there is never any interruption to your social media presence.
But if at any point you’d like to stop using our services, simply contact us 2 weeks prior to your renewal date to let us know you don’t wish to renew further.
We’ll provide our service for the remainder of the subscription period you’ve already paid for, but there’s no requirement to give us any notice period beyond this 2 weeks.